A Wolfe by Any Other Name is… Still a Wolf

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No doubt you’ve heard of David ‘Avocado’ Wolfe. I first came across him when my thoughtful in-laws, knowing I like smoothies, bought a Nutribullet for my use at their place. I nearly laughed myself into a coughing fit at the claims on the box, and that was even before I read the accompanying recipe book. I like the blender. David ‘Avocado’ Wolfe, not so much.

I’ve been trying to ignore David ‘Avocado’ Wolfe (let’s just call him DAW for short, shall we?) ever since. It hasn’t been easy, as people have this quaint habit of sharing his memes on social media. Having done a bit of Internet sleuthing after my initial encounter with the Nutribullet’s hyperbolic packaging, I’ve suggested once or twice that sharing DAW memes isn’t a good idea, and had the usual responses: snorts, eye rolls and dismissive hand flips. The memes are harmless, I’m told. DAW’s obviously a bit of a whacky nature-loving hippy, but there’s nothing wrong with that. It takes all sorts to make a world.

But here’s the thing: DAW is dangerous. He infiltrates our social media feeds with warm-fuzzy-inducing fluffy kitties and golden sunrises and inspiring quotes, and then sneaks in dangerous pseudoscientific nonsense, which we absorb without noticing because it looks just like the fluffy kitty memes.

So I thought I’d list just a few reasons why you shouldn’t share any of the memes created by this self-proclaimed rock star and Indiana Jones of the superfoods and longevity universe*. Continue reading